Our amazing co-founder Stuart had the idea of ChangeAlytics many years ago. As a global CFO he was concerned about missing important aspects in the businesses he looked after because there were so many data and loads of reports that did not show a simple view of what is important to profitability. How could he find which things are having the most positive or negative impact.
Stuart spent many months designing “intelligent” mathematical calculations to be able to “directly” compare many aspects that may be impacting his businesses. His calculations enabled him to see which things were creating an impact compared to each other even if they had different units of measure. For example, to Compare the price of his products on revenue compared to the number of marketing campaigns they have completed.
Stuart was able to do this himself on a small scale, and knew he had to find someone special to be able to understand the models and create an App that enables everyone to see these insights in their businesses simply and quickly. Stuart was helping a not-for-profit company in Australia and inherited an IT team lead by Fiona. Fiona shared Stuart’s passion for data and mathematics. Stuart knew straight away she was the one to be his business partner in brining ChangeAlytics to life.
Two years later we have our very special ChangeAlytrics App and Model ready to release in October 2023.
